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It's those teensy photograph stickers of people that
keep popping up everywhere. Maybe you haven't seen them yet (though that
seems unlikely). The kiosks are like digital photo booths but instead of
vending four unique photos of you and yours voguing behind the curtain they
produce twenty identical 1x2 cm stickers. Because the booths are digital you
get three chances to take strike your pose, plus a few other silly options
such as festive flower borders or "sepia" toned prints.
The stickers look great on techno toys. I've seen them on Palm Pilots,
Motorola StarTacs and laptops of all ilks. But I've also seen them on the
back of bus seats, inside phone booths and all over the cash registers in half
a dozen local coffee houses.
The entire phenomenon is a perfect counterpoint to the rest of our modern
lives. In a world where increasingly we are defined by inhuman strings of
letters and numbers -- ATM passwords, voicemail codes and E-mail domain names
-- it seems only natural that the need to give face to our passage should
culminate in such a literal manner.
However, their public appearance on these phones and cash registers belies
the fact that the first dozen or so of the twenty you receive for three
dollars have already been given away to friends. The stickers are being
traded, not unlike yesterday's calling cards. My name, address, phone number
and website are publicly available to anyone who takes the time to run a
simple search and therefore the giving out of that information can no longer
be thought of as a giving of self, as an act of intimacy. But a photographic
sticker on the other hand is entirely personal. The stickers are imbued with
nothing other than a fleeting fragment of personality and for that alone I
love them. Every time I encounter those little, smiling, anonymous faces I am
struck by how elusive personality really is despite all those careful market
analyses and buyer profiles. It would seem that individualism, even when
replicated and advertised in a public forum, is not dead after all.
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